Taylor Swift is reportedly coming under more pressure to keep her personal life separate from her professional image. Some, according to insiders, think that her very public romance with Travis Kelce might be having a detrimental impact on her reputation.

The debate was heightened after she received boos at the Super Bowl—a moment that some waved off as friendly ribbing, while others interpreted it as a sign that her involvement in the NFL universe isn’t welcomed by everyone.

Taylor Swift is said to be increasingly being urged to keep her personal and professional brands separate. Sources claim that certain advisers of hers are of the view that her celebrity romance with Travis Kelce might be damaging her carefully crafted persona.

Disapproval mounted after she was booed at the Super Bowl—a spectacle that some ridiculed as light-hearted taunts, but others interpreted as definitive proof that her growing presence within the NFL community isn’t for everyone. Since Swift is arguably one of the most powerful entities in the music industry, a few insiders fret that her visibility with the world of sports would bring unnecessary turmoil to her profession.

At the same time, Kelce is also receiving flak, especially from fans of the Kansas City Chiefs questioning if his priorities on football have been diluted. His disappointing outing in the last game of the season against the Philadelphia Eagles only added fuel to the fire, with some of them positing that his life outside the football field, including his relationship with Swift, might be affecting his performance.

Once regarded as an untouchable leader on the field, Kelce is now under scrutiny for possibly letting distractions interfere with his play. Since the couple continues to be in the spotlight, both Swift and Kelce find themselves at the center of discussions regarding whether their romance

Taylor Swift and Travis Kelce, formerly the epitome of power couples connecting music and sport, now face a reversal of public perception that could be hard to discount. Rumors of a possible wedding later in the year only served to heighten debate, with some industry sources warning that cross-pollinating their brands to such an extent might prove to have unforeseen effects. With their relationship making up-page news every day, the test is to keep their romance alive while keeping their respective careers intact.

“This whole situation is creating a weird tension between her and Travis, especially since this is their first real bump in the road,” a source told Radar Online. “Until now, it’s been nothing but good times! You can only imagine the awkward discussions happening behind the scenes about when it’s appropriate for them to be seen together and how they’re supposed to act. Definitely not the romantic vibe they were hoping for!”

Taylor Swift has been pulled into a surprise legal battle with her close friends Blake Lively, Ryan Reynolds, and former co-star of Lively’s Justin Baldoni. Court papers indicate that Baldoni was pressured when Lively mentioned Swift and Reynolds as her “dragons” in a creative dispute over the It Ends With Us movie.

Although Swift was reportedly not involved, her perceived power was being used as leverage. Fed up with the unwanted connection, she perceives it as a possible threat to her image. Consequently, part of the insiders is now calling on her to distance herself from Lively, just as she’s being advised to do regarding her affair with Travis Kelce.